What you'll track
Define the metrics your business actually cares about — MRR, signups, activation rate, whatever — and WinM tracks them alongside your SEO performance. Runs on BigQuery.
Metric types
Any
Business KPIs, product metrics, conversion funnels — bring your own definition
Source
BigQuery
Runs on your BigQuery data — no duplication
Anomaly detection
Built in
Smart Alerts watches every KPI automatically
AI narrative
Per KPI
Plain-English explanation of movement and probable cause
Dashboards
Custom
Mix and match KPIs into views for different audiences
Cost
Guardrails
Query cost caps prevent BigQuery surprise bills
See it in action
A preview of the KPI Insights dashboard inside WinM
How KPI Insights works
Three simple steps to get actionable insights
Define your KPI
Pick a metric that matters — MRR, conversion rate, activation, whatever.
WinM queries BQ
No SQL needed; UI-driven. Cached for speed and cost.
Monitor & act
Anomaly alerts, AI narratives, and cross-linking to content calendar.
Built for your team
Whether you're in-house, freelance, or agency-side — KPI Insights fits your workflow
Growth Leaders
Put product + marketing KPIs in one place, monitored automatically.
Founders
See MRR, activation, and conversion every morning without custom dashboards.
Data Teams
Hand the "I need a dashboard" requests back to product teams — self-serve.
Ready to boost your SEO?
Start your free trial and see why teams choose WinM over traditional SEO tools.
Request Beta Access