What you'll track
Segment your audience by the behaviour that matters — the journeys, pages, and sources that lead to conversion. Build profiles of your best converters, then go find more of them.
Segments
Behaviour-based
Group users by what they did, not just who they are
Journey maps
Multi-touch
See the path — first click to conversion — across sessions and channels
Source attribution
Built in
Know which source, medium, and campaign produce the best converters
Audience export
To ads platforms
Push high-intent profiles to Google Ads / Meta for lookalike targeting
Integration
GA4 + BigQuery
Built on your existing event stream — no new tracking needed
Refresh
Daily
Profiles recalculate as new behaviour data flows in
See it in action
A preview of the Converter Profiles dashboard inside WinM
How Converter Profiles works
Three simple steps to get actionable insights
Define a conversion
Signup, purchase, demo booked — any meaningful event.
WinM profiles converters
Analyses journey, source, content consumed, time to convert.
Go find more
Push the profile to your ads platform or use it to target content strategy.
Built for your team
Whether you're in-house, freelance, or agency-side — Converter Profiles fits your workflow
Growth Teams
Find the behaviour signature of your best customers, then target more like them.
Content Teams
Know which content actually moves converters down the funnel.
Paid Media
Build high-intent lookalike audiences from your converter profiles.
Ready to boost your SEO?
Start your free trial and see why teams choose WinM over traditional SEO tools.
Request Beta Access