What you'll track
Connect BigQuery once. Define your KPIs. WinM runs the queries, detects anomalies, and surfaces insights — without you writing a line of SQL. Built for teams already on GA4 + BigQuery.
KPIs
Custom
Define your own business metrics — revenue, MRR, signups, anything in BigQuery
Queries
6 core
Pre-built: traffic, identity, engagement, conversion, revenue, funnel
No SQL needed
UI-driven
Configure from a form — WinM writes the SQL, runs the query, caches the result
Cost guardrails
Yes
Query cost estimates before running; daily caps to avoid BigQuery bill shock
Anomaly detection
Automatic
Smart Alerts watches your KPIs for unexpected drops or surges
AI narratives
Haiku
Every KPI gets a plain-English explanation of movement and probable cause
See it in action
A preview of the BigQuery Insights dashboard inside WinM
How BigQuery Insights works
Three simple steps to get actionable insights
Connect BigQuery
Service account + dataset. WinM reads only — never writes.
Define KPIs
Pick what matters — MRR, conversion rate, funnel stages, whatever.
Get insights
WinM queries, analyses, and explains in plain English. Alerts on anomalies.
Built for your team
Whether you're in-house, freelance, or agency-side — BigQuery Insights fits your workflow
Data-aware Teams
Put BigQuery data in front of marketers — without handing them SQL.
Founders
Monitor business KPIs without building dashboards.
Growth Teams
Get funnel and conversion insight that GA4 can’t surface on its own.
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